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When Things Go Wrong With a GROUNDFLOOR Loan

By | on 13, Jan 2017 |

As with any investment, GROUNDFLOOR's loans aren’t risk-free. Instead, exposure to risk must be approached thoughtfully and managed carefully. That’s a shared responsibility -- for us as an issuer of [...]

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New Year Tip #1: Automate Your Funds Transfers

By | on 01, Jan 2017 |

Among the many New Years resolutions people make, resolving to spend less and save more ranks up there with shedding those holiday pounds. If building your portoflio is on your list, Groundfloor can h[...]

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Loanapalooza :)

By | on 03, Dec 2016 |

There's a buzz around Groundfloor HQ this month that resembles our earliest days as a new startup launching its first loan three years ago. The excitement of scaling up to launch 20 loans for investme[...]

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Groundfloor Selected to Present at Venture Atlanta

By | on 27, Sep 2016 |

Today we’re proud to announce that Groundfloor has been selected to present at Venture Atlanta 2016, the South’s premier event for connecting technology innovation and investment capital. The event wi[...]

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Looking Back: One Year After Our Historic Qualification by the SEC

By | on 01, Sep 2016 |

Click to expand and see the entire infographic.

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The Peer-to-Peer Economy

By | on 05, Aug 2016 |

What is the Peer-to-Peer Economy? The peer-to-peer economy (P2P) is where individuals buy and sell goods and services directly with one another. Peer-to-peer investing or peer-to-peer lending describe[...]

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Private Real Estate Investing is Now Public

By | on 04, Jun 2016 |

What is private real estate investing? And what makes it public? Private real estate investing or private lending is an iron-clad industry that has historically only been open to the wealthiest 3%. Th[...]

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We Heard You

By | on 17, May 2016 |

Last week, Nick and I emailed our 10,000 investors to say “we hear you.” Many of you wrote back to take us up on our call for input, feedback and ideas for dealing with the overwhelming demand. Hundre[...]

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First Quarter Company Update

By | on 11, Apr 2016 |

Why do startups report results? Is it braggadocio? Attention-seeking? We can’t speak for all of our peers, but it’s a fair question, especially since we periodically report results ourselves, as we ar[...]

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Thanksgiving Day Favorites

By | on 26, Nov 2015 |

Thanksgiving Day is one of the most loved holidays of the year. It's an age-old tradition dating back to the Plymouth Feast in 1621, depicted above by artist Jean Leon Gerome Ferris from 1899 . It has[...]