How to Start Investing
October 6, 2025
Groundfloor is a unique financial product for individual investors that allows non-accredited and accredited investors alike to participate directly in real estate investment loans on a fractional basis. We open the door to short-term, high-yield returns backed by real estate. Typical loans have returned 12 percent annually on a six- to 12-month term.
Groundfloor offers the best of all worlds: short-term real estate investments with high-yield returns, and it takes only $100 to get started, invest in $10 increments.
Groundfloor was founded in 2013 by Brian Dally and Nick Bhargava. The company is headquartered in Atlanta, Georgia with a fast-growing team on a mission to reformat and open private capital markets for the benefit of individual investors and the investments they fund.
Disclaimer: Groundfloor's claim of consistent 10% returns is based on previous historical returns and current available investments, which range from 4% - 14% barring any losses. Investing is not without risk, including the potential loss of invested principal.