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We're Listening

By | on 03, Oct 2017 |   Company News and Updates

GROUNDFLOOR has two customers: real estate investors looking for funding (who we refer to as borrowers) and retail investors looking to invest passively on our platform. Borrowers come to us looking f[...]

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Robo vs. eREIT vs. Your REIT

By | on 27, Sep 2017 |   Groundfloor 101

As Business Insider reported yesterday, two fellow investing startups recently stepped into the ring to debate the merits of passive and active real estate investing compared to investing in public ma[...]

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Groundfloor Announces $100 Million Partnership with Direct Access Capital

By | on 12, Sep 2017 |

Today we announced an important new partnership with Direct Access Capital (DAC). This is an important development for Groundfloor and real estate investors across the country. Here’s why:

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Hurricane Response

By | on 08, Sep 2017 |   Company News and Updates

UPDATED: Saturday 12:19 PM ET

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Announcing IRAs

By | on 16, Jun 2017 |

The past few months have been busy for the team here at Groundfloor. We’ve been focused on improving the investor experience. And we are pleased to announce the launch of the #1 most-requested product[...]

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Resolution of our Loan for 4626 Brooks St NE

By | on 12, Jun 2017 |

Groundfloor aims to offer investors a full spectrum of risk adjusted returns; from 5.5% to almost 25%. As basic finance theory instructs, investment returns should increase as the risk of a given inve[...]

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Say Hello to Tax-Advantaged Real Estate Investing

By | on 21, Mar 2017 |

We recently announced the availability of one of our most frequently requested features, the ability to invest in Groundfloor loans via self-directed Individual Retirement Accounts (“IRAs”). That’s ex[...]

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Behind The Curtain - A Case Study Of How We Choose Our Loans And Principals

By | on 11, Feb 2017 |

The past year has been an exciting time to invest with Groundfloor, and to borrow from us. From 2015 to 2016, we originated 125% more loans and saw a 424% increase in investments on our platform.

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A Critical Review of Two Loans for New Construction

By | on 03, Feb 2017 |

Recently, Groundfloor crossed another important milestone, repaying our 100th loan in January. We passed that milestone realizing no loss of principal in three years of lending. In one case of a loan [...]

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Post Mortem of a Problem Loan

By | on 15, Jan 2017 |

Groundfloor operates on core values that include efficiency, openness, transparency, and accountability. We emphasize those values in our lending operations for the benefit of our borrowers, and as an[...]