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Emily Johnson

Content Manager of GROUNDFLOOR Finance

Posts by Emily Johnson

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What is Diversification?

By | on 21, Feb 2021 |   GF 101

We’ve all heard the old proverb, “Don’t put all your eggs in one basket.” Whether it’s referring to applying for several jobs instead of just one, or not throwing your entire life savings behind one v[...]

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On The Ground With GROUNDFLOOR's Nathan Coleman

By | on 17, Feb 2021 |   Our Team

Get to know the people behind the platform! Meet Nathan Coleman, GROUNDFLOOR’s Director of Inside Sales. We chatted with him to learn more about his experience, how he came to work for GROUNDFLOOR, an[...]

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Accredited vs. Non-Accredited Investors: What's the Difference?

By | on 20, Jan 2021 |   GF 101

If you’ve looked into real estate investment opportunities before, chances are you’ve come across opportunities that require you to be an accredited investor. But what exactly does being an accredited[...]

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Introducing the GROUNDFLOOR ADU Pilot Program

By | on 15, Jan 2021 |   Company News and Updates Borrower and Project Spotlights

We are pleased to announce the launch of a new pilot program designed to spur the development of new accessory dwelling units (ADUs) in the Atlanta area. This program aims to increase the availability[...]

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2020 Year in Review

By | on 14, Jan 2021 |   Facts, Figures, and Analyses Company News and Updates

Happy New Year! All of us at GROUNDFLOOR are looking forward to all that 2021 has in store for us, and for you, our customers. Before the new year gets too much further underway, though, let’s take a [...]

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Out With The Old, In With The New

By | on 29, Dec 2021 |   Company News and Updates

It’s been a uniquely challenging year for all of us. From the COVID-19 pandemic to the resulting social upheavals and political turmoil, it’s safe to say we’re all looking forward to saying goodbye to[...]

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On The Ground With GROUNDFLOOR's Rhonda Hills

By | on 17, Dec 2020 |   Our Team

Get to know the people behind the platform! Meet Rhonda Hills, GROUNDFLOOR’s Chief Operating Officer. We chatted with her to learn more about her experience, how she came to work for GROUNDFLOOR, and [...]

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GROUNDFLOOR Named to the Deloitte Fast 500 List

By | on 24, Nov 2020 |   Company News and Updates

As we close a record-breaking year for investment volume on our platform, we are honored to have received a number of awards and recognitions for our innovations in the financial and technology spaces[...]

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Announcing New Lending Initiatives and Lower Fees

By | on 19, Nov 2020 |   Company News and Updates

In response to the growing demand for residential real estate investment capital as the COVID-19 pandemic continues to spark uncertainty in financial markets, GROUNDFLOOR is pleased to announce severa[...]

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GROUNDFLOOR Wins Benzinga's Best Lending Platform

By | on 18, Nov 2020 |   Company News and Updates

We are thrilled to share that Benzinga, a leading news and data platform, recently named GROUNDFLOOR as the Best Lending Platform during the sixth annual Benzinga Global Fintech Awards. Each year, the[...]

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