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Emily Johnson

Content Manager of GROUNDFLOOR Finance

Posts by Emily Johnson

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Announcing Our 2019 Stock Offering!

By | on 19, Feb 2019 |   Company Updates

Five years ago this month, we funded our very first loan with 39 investors. We’ve come a long way from that first loan. Over the years, thousands of you have joined in to build GROUNDFLOOR into what i[...]

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The Not-So-Hard Truth About Hard Money Loans

By | on 07, Feb 2019 |   GF 101 Borrowers

For everyone who lived through the financial crisis of 2008, the phrase "hard money loans" probably conjures up images of shady or predatory lenders that helped contribute to the disastrous housing cr[...]

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Introducing Our New Investor Referral Program

By | on 31, Jan 2019 |   Company Updates Investors

One of the highest honors any business can achieve is when its customers are eager to spread the word. As GROUNDFLOOR heads into its sixth year, we wanted to take a moment to recognize and thank every[...]

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On The Ground With GROUNDFLOOR's Jeanine O'Keefe

By | on 17, Jan 2019 |   Company Updates

Get to know the people behind the platform! Meet Jeanine O’Keefe, GROUNDFLOOR’s rockstar senior loan closer. We sat down with her to get the scoop on how she ended up at GROUNDFLOOR and the life lesso[...]

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BRRR Loans: What They Are and How They Can Benefit You

By | on 20, Dec 2018 |   Company Updates Borrowers Investors

Throughout 2018, many have noticed and commented that the real estate market has been going through some changes. As local markets continue to shift, there is a growing trend for investors to purchase[...]

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What You Need To Know About Our December Special Offer

By | on 17, Dec 2018 |   Investors

We’re a little more than halfway through with the month of December (cue the omg-where-did-2018-go freak out), which means we’re about halfway through our special December offer for our investors. A q[...]

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Introducing Our Newest Investor Enhancement: Batch Investing

By | on 12, Dec 2018 |   Company Updates Investors

As GROUNDFLOOR moves into its sixth year, we’re continually listening to customer feedback and working to make improvements to help them get the best investment experience possible. For some time now,[...]

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On the Ground with GROUNDFLOOR's Lauren Pichardo

By | on 10, Dec 2018 |   Company Updates

Get to know the people behind the platform! Meet Lauren Pichardo, a member of GROUNDFLOOR’s Business Development team. We sat down with her to chat a little about her journey to the company and what m[...]

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The Top 7 Home Trends To Incorporate Into Your Next Renovation Project

By | on 05, Dec 2018 |   Borrowers

The 1970s had shag carpeting and acidic orange and green hues. The 1980s brought us Laura Ashley floral bedding and peachy pink and beige color schemes. And who could forget the pastel plastics and li[...]

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Here's How GROUNDFLOOR Calculates Your Investment Return

By | on 28, Nov 2018 |   Investors GF 101

If you’ve had a chance to explore our available investments page, you’ve no doubt seen our quoted loan rates. Alongside the Loan Grade (A through G), rates like 8%, 10.2%, or 7.5% give you a general i[...]

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