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Emily Johnson

Content Manager

Posts by Emily Johnson

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Borrower Spotlight: Jeanine Smith

By | on 24, May 2021 |   Borrower and Project Spotlights

With over 300 active loans currently on our platform, it’s clear that we have some incredible renovation projects happening around the country. While you may have come across these homes on our platfo[...]

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How to Set Up A Business Account

By | on 11, May 2021 |   GF 101

As more and more everyday investors continue taking advantage of GROUNDFLOOR’s real estate investment opportunities to diversify their portfolios, one of the most common requests we’ve heard from user[...]

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A New Milestone: 100 Loans in One Month

By | on 21, Apr 2021 |   Company News and Updates

After the initial outbreak of the COVID-19 pandemic early last year, we proactively reevaluated our lending guidelines and processes in light of the disruption and uncertainty in capital markets. We’v[...]

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Introducing Our New Partnership with PadSplit

By | on 13, Apr 2021 |   Company News and Updates

When we founded GROUNDFLOOR in 2013, we envisioned building a platform that not only provided individual investors with a way to add high-yield private real estate investments to their portfolios, but[...]

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On The Ground With GROUNDFLOOR's Ayo Adeola

By | on 02, Apr 2021 |   Our Team

Get to know the people behind the platform! Meet Ayo Adeola, GROUNDFLOOR’s Manager of Primary Servicing. We chatted with her to learn more about her experience, how she came to work for GROUNDFLOOR, a[...]

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Borrower Spotlight: Corinne Kelly and Evin Peavy

By | on 26, Mar 2021 |   Borrower and Project Spotlights

This month, we caught up with Cleveland-based renovators Corinne Kelly and Evin Peavy, who have worked with GROUNDFLOOR on many of their flips. We recently hopped on the phone with Corinne and Evin to[...]

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Meet the New GROUNDFLOOR

By | on 16, Mar 2021 |   Company News and Updates

You’ve probably noticed that things are looking a little different around here. 

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What is Diversification?

By | on 21, Feb 2021 |   GF 101

We’ve all heard the old proverb, “Don’t put all your eggs in one basket.” Whether it’s referring to applying for several jobs instead of just one, or not throwing your entire life savings behind one v[...]

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On The Ground With GROUNDFLOOR's Nathan Coleman

By | on 17, Feb 2021 |   Our Team

Get to know the people behind the platform! Meet Nathan Coleman, GROUNDFLOOR’s Director of Inside Sales. We chatted with him to learn more about his experience, how he came to work for GROUNDFLOOR, an[...]

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Accredited vs. Non-Accredited Investors: What's the Difference?

By | on 20, Jan 2021 |   GF 101

If you’ve looked into real estate investment opportunities before, chances are you’ve come across opportunities that require you to be an accredited investor. But what exactly does being an accredited[...]

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