What is Diversification?
We’ve all heard the old proverb, “Don’t put all your eggs in one basket.” Whether it’s referring to applying for several jobs instead of just one, or not throwing your entire life savings behind one v[...]
We’ve all heard the old proverb, “Don’t put all your eggs in one basket.” Whether it’s referring to applying for several jobs instead of just one, or not throwing your entire life savings behind one v[...]
Get to know the people behind the platform! Meet Nathan Coleman, GROUNDFLOOR’s Director of Inside Sales. We chatted with him to learn more about his experience, how he came to work for GROUNDFLOOR, an[...]
As the financial and real estate markets continue to experience upheaval due to the COVID-19 pandemic, we understand that some GROUNDFLOOR investors may become more concerned than usual with the statu[...]
In response to feedback from our original diversification analysis, starting in January of 2018 we also began providing additional data to help investors assess where future performance might net out [...]
Last week was a big one for the retail investor.
If you’ve looked into real estate investment opportunities before, chances are you’ve come across opportunities that require you to be an accredited investor. But what exactly does being an accredited[...]
We are pleased to announce the launch of a new pilot program designed to spur the development of new accessory dwelling units (ADUs) in the Atlanta area. This program aims to increase the availability[...]
Happy New Year! All of us at GROUNDFLOOR are looking forward to all that 2021 has in store for us, and for you, our customers. Before the new year gets too much further underway, though, let’s take a [...]
As the financial and real estate markets continue to experience upheaval due to the COVID-19 pandemic, we understand that some GROUNDFLOOR investors may become more concerned than usual with the statu[...]
It’s been a uniquely challenging year for all of us. From the COVID-19 pandemic to the resulting social upheavals and political turmoil, it’s safe to say we’re all looking forward to saying goodbye to[...]
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GROUNDFLOOR is a unique financial product for individual investors that allows non-accredited and accredited investors alike to participate directly in real estate investment loans on a fractional basis. We open the door to short-term, high-yield returns backed by real estate. Typical loans have returned 12 percent annually on a six- to 12-month term.
GROUNDFLOOR was founded in 2013 by Brian Dally and Nick Bhargava. The company is headquartered in Atlanta, Georgia with a fast-growing team on a mission to reformat and open private capital markets for the benefit of individual investors and the investments they fund.
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