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Groundfloor

Groundfloor is a wealthtech platform that makes real estate investing accessible, transparent, and rewarding for everyone. Since 2013, we've helped everyday investors earn consistent returns by funding short-term, high-yield real estate loans backed by real assets. Our mission is to level the playing field—giving more people the tools, insights, and opportunities to build long-term financial growth on their own terms.

Posts by Groundfloor

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Why Groundfloor is Built for Moments Like This

By | on 28, May 2025 |   Groundfloor 101 Real Estate 101

Lately, there’s been a lot of noise about real estate prices, market shifts, and how investors should react. Let’s cut through the chatter and get straight to what matters—for you and for your money.

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The Groundfloor Experience: Smart Reporting for Smarter Investing

By | on 14, Feb 2025 |   Real Estate 101

Investing in real estate can seem complex, but what if managing your portfolio was simple, intuitive, and tailored to your goals? That’s exactly what Groundfloor delivers. Whether you’re just starting[...]

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Unlocking Groundfloor's Edge: How Experienced Investors Can Maximize Returns

By | on 31, Jan 2025 |   Real Estate 101

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Exploring the Changing Landscape of Private Lending with Groundfloor

By | on 27, Jan 2025 |   Company News and Updates

Private lending is undergoing a transformation, and Groundfloor is at the forefront of this shift. Recently, Nick Bhargava, our Co-Founder & EVP of Regulatory Affairs, sat down with Connect Money [...]

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Reflecting on Our Annual All Hands Event: Groundfloor’s Vision in Action

By | on 17, Jan 2025 |   Company News and Updates

Last week, Groundfloor came together in Atlanta for our annual All Hands Event, bringing team members from across the country into one room, beyond screens and Slack channels. We came together to insp[...]

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Savings Accounts vs Real Estate Debt: A Smarter Way to Grow Your Money

By | on 03, Jan 2025 |   Real Estate 101

When it comes to growing your money, most people default to traditional options like savings accounts or certificates of deposit (CDs). While these tools can provide a safe place to store your cash, t[...]

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7 Real Estate Investment Strategies for 2025

By | on 27, Dec 2024 |   Real Estate 101

As we step into 2025, the real estate market continues to evolve, presenting both challenges and opportunities for investors. Whether you’re a seasoned investor or just starting out, staying ahead of [...]

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Borrower Spotlight: Christopher Miller

By | on 17, Dec 2024 |   Borrower and Project Spotlights

How Christopher Turned His Passion for Real Estate into a Growing Business At Groundfloor, we’re always inspired by the stories of borrowers who use our loan products to bring their visions to life. C[...]

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5 Strategies to Diversify Your Portfolio Like a Pro

By | on 13, Dec 2024 |   Real Estate 101

Diversification isn’t just a buzzword — it’s a proven strategy for minimizing risk and optimizing returns. By spreading your investments strategically, you create a portfolio that can weather market f[...]

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How to Invest in Real Estate: A Beginner’s Guide

By | on 11, Dec 2024 |   Real Estate 101

Real estate investing can feel intimidating, especially if you don’t have the capital to purchase a property outright. But today, there are plenty of accessible options for beginners to start building[...]