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Microfinancing: Finance Or Retail?

By | on 20, Jul 2014 |

Microlending is the concept of lending a small amount of money to a borrower either through debt lending or equity lending. On the surface this sounds like banking and finance. But are peer to peer le[...]

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Peer-to-Peer Microlending And What's Important

By | on 11, Jul 2014 |

As the concept of being the bank for another person via peer-to-peer microlending comes into its own we are noticing some developing trends in the deciding factors driving our investor base. In our pr[...]

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We Asked, You Answered

By | on 06, Jul 2014 |

Hello from Nicole. I am thrilled to have recently joined the GROUNDFLOOR team as our VP of Marketing. I have a 15 year background in technology start-ups focused in the areas of product development, g[...]

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Your Investor Dashboard

By | on 28, Jun 2014 |

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Senior Loans vs. Junior Loans

By | on 21, Jun 2014 |

This post briefly considers the two main types of loans that borrowers currently offer Groundfloor investors—senior loans and junior loans—and examines some of the important differences between them a[...]

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Is There Actually Any Value Investing Like This?

By | on 08, Jun 2014 |

“October: This is one of the particularly dangerous months to invest in stocks. Other dangerous months are July, January, September, April, November, May, March, June, December, August and February”.

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Georgia By The Numbers

By | on 25, May 2014 |

For many, Memorial Day weekend marks the beginning of summer, in attitude if not in seasonal fact. As we look ahead to an exciting summer of expansion for GROUNDFLOOR, we thought this would be a good [...]

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Bringing Groundfloor to More States, One Step at a Time

By | on 09, May 2014 |

One week ago, Groundfloor announced a landmark securities filing with the federal government and five state governments. But what does this really mean? First, it is important to understand that when [...]

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What’s it worth? Determining a Property’s Value

By | on 27, Apr 2014 |

Last week we discussed secured lending and how it reduces the risk of your investment. If you remember, we mentioned that the property’s value is really the key variable that an investor must consider[...]

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Secured Lending

By | on 19, Apr 2014 |

Many of our investors ask us "What happens if a GROUNDFLOOR loan that I invest in goes bad? Will I lose my money?"