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Reflecting on Our Annual All Hands Event: Groundfloor’s Vision in Action

By | on 17, Jan 2025 |   Company News and Updates

Last week, Groundfloor came together in Atlanta for our annual All Hands Event, bringing team members from across the country into one room, beyond screens and Slack channels. We came together to insp[...]

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Savings Accounts vs Real Estate Debt: A Smarter Way to Grow Your Money

By | on 03, Jan 2025 |   Real Estate 101

When it comes to growing your money, most people default to traditional options like savings accounts or certificates of deposit (CDs). While these tools can provide a safe place to store your cash, t[...]

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Asset Management Monthly Update — November 2024

By | on 02, Jan 2025 |   Reports and Analyses Asset Management

Our monthly Groundfloor Asset Management series remains committed to highlighting key performance metrics and other relevant data managed by our Asset Management team. In this month's blog, we continu[...]

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7 Real Estate Investment Strategies for 2025

By | on 27, Dec 2024 |   Real Estate 101

As we step into 2025, the real estate market continues to evolve, presenting both challenges and opportunities for investors. Whether you’re a seasoned investor or just starting out, staying ahead of [...]

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Announcing Our First Securitization

By | on 18, Dec 2024 |   Company News and Updates News

Every investor should have the same access to private market investments — on the same terms, at the same level of quality, and via the same structures enjoyed by institutional investors and the wealt[...]

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Borrower Spotlight: Christopher Miller

By | on 17, Dec 2024 |   Borrower and Project Spotlights

How Christopher Turned His Passion for Real Estate into a Growing Business At Groundfloor, we’re always inspired by the stories of borrowers who use our loan products to bring their visions to life. C[...]

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5 Strategies to Diversify Your Portfolio Like a Pro

By | on 13, Dec 2024 |   Real Estate 101

Diversification isn’t just a buzzword — it’s a proven strategy for minimizing risk and optimizing returns. By spreading your investments strategically, you create a portfolio that can weather market f[...]

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4 Ways TikTok Can Help You Grow Your Real Estate Business

By | on 13, Dec 2024 |   Real Estate 101

If you're not on TikTok yet, it's time to get with the program in terms of social media. With over 800 million active users worldwide, TikTok is quickly becoming one of the most popular social media p[...]

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How to Invest in Real Estate: A Beginner’s Guide

By | on 11, Dec 2024 |   Real Estate 101

Real estate investing can feel intimidating, especially if you don’t have the capital to purchase a property outright. But today, there are plenty of accessible options for beginners to start building[...]

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Monthly Market Trends — December 2024

By | on 09, Dec 2024 |   Groundfloor 101

Inflation, Affordability, and Housing Market Insights for 2025 Episode 11: A Look Ahead to 2025 I'm discussing the housing market's position as we head into 2025. Take a listen to learn about the infl[...]