2019 Year in Review
Happy New Year (and happy new decade) to you all! All of us at GROUNDFLOOR are excited about our plans for 2020. Before the new year gets too much further underway, though, let’s take a look back at t[...]
Happy New Year (and happy new decade) to you all! All of us at GROUNDFLOOR are excited about our plans for 2020. Before the new year gets too much further underway, though, let’s take a look back at t[...]
As the prevailing wisdom goes, putting your financial eggs in multiple baskets is a great way to hedge against risk and achieve predictable returns. In fact, according to our analysis, an equal invest[...]
One of the biggest factors that sets us apart from other real estate investing platforms is that we are the first and only platform qualified by the US Securities & Exchange Commission (SEC) to offer [...]
This article was generously contributed to our blog by Amber Jane.
Get to know the people behind the platform! Meet Lesley Brice, GROUNDFLOOR’s Lending Operations Manager. We sat down with Lesley to learn more about her role, her background, and her surprising hidden[...]
One of the things that makes GROUNDFLOOR unique as a source of funding for real estate projects is the fact that we offer a true deferred payment loan option in addition to the more standard monthly p[...]
Get to know the people behind the platform! Meet Trone Jefferson, an Account Executive at GROUNDFLOOR. We sat down with Trone to learn about his background, how he found GROUNDFLOOR, and what his favo[...]
With over 300 active loans currently on our platform, it’s clear that we have some incredible renovation projects happening around the country. While you may have come across these homes on our platfo[...]
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GROUNDFLOOR is a unique financial product for individual investors that allows non-accredited and accredited investors alike to participate directly in real estate investment loans on a fractional basis. We open the door to short-term, high-yield returns backed by real estate. Typical loans have returned 12 percent annually on a six- to 12-month term.
GROUNDFLOOR was founded in 2013 by Brian Dally and Nick Bhargava. The company is headquartered in Atlanta, Georgia with a fast-growing team on a mission to reformat and open private capital markets for the benefit of individual investors and the investments they fund.
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