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Introducing Our New Investor Dashboard

When GROUNDFLOOR was created in 2013, our founders envisioned a revolutionary new way to give everyone simple and direct access to private capital markets on equal terms. Since then, we have created and iterated on the GROUNDFLOOR platform to ensure it continues to deliver a seamless customer experience across our user base. 

While GROUNDFLOOR’s investment platform has always been built on a robust framework, the needs of our platform and user experience have evolved with the growth in volume and product sophistication that we have introduced over the last few quarters. In July, we rolled out new investing features and functionality to further align our user experience with the evolving sophistication of our product and needs of our users. Today, we are pleased to announce the next step in this ongoing evolution of our user experience: our new Investor Dashboard.

Formulated with input from our investors, this updated Investor Dashboard provides increased transparency to your account summary and investment performance, while incorporating the same streamlined look and feel, contextual messaging, and sorting functionality of our new investing experience.

More Transparency

We have made a number of adjustments to the Investor Dashboard to help our investors more easily discern the details of their accounts and its performance at a glance. In response to many investor requests, we have separated and clearly delineated GROUNDFLOOR LRO and GROUNDFLOOR Notes data for enhanced transparency and easier review of investment performance in the “Summary” and “Repayments” tabs.

Summary Tab

Summary Tab

Repayments Tab

Repayments Tab

Commitments and Open Investments have now been combined into one “LRO Investments” tab, while GROUNDFLOOR Notes investment data is summarized and detailed in its own tab. Note here as well that a link to our latest Diversification Analysis is readily available for you to compare your returns to those of other GROUNDFLOOR investors.

LRO Investments Tab

LRO Investments Tab

Finally, repaid and refunded investments have been combined into one “Repayments” tab, again broken out into LRO and Notes investments.

Repayments Tab

Repayments Tab

Enhanced Functionality & User Experience Updates

To make pages easier to navigate, we have added pagination to relevant tabs to give investors the option to view 25, 50, or 100 investments per page. Additionally, to address the diverse ways in which investors prefer to interact with our platform, we’ve updated and streamlined our mobile and tablet Dashboard experiences and aligned them with our new investing experience, rolled out earlier this year.

Pagination Functionality

Pagination Functionality

These developments are just the latest user experience updates made in response to the changing needs of a GROUNDFLOOR user base that is almost one hundred thousand strong as well as to the evolution of our product and diversity of our investment offerings. After you review and use the new Dashboard, please share your feedback via the survey link at the top of the page. This will help us continue to improve your experience as we roll it out more broadly.

As GROUNDFLOOR continues to evolve in sophistication, we will continue to improve upon our platform’s powerful framework, ensuring it can scale across multiple devices and platforms and respond to the quickly-changing technology landscape.


As always, we welcome your questions, comments, and feedback. You can leave them in the comments below, or contact us directly at support@groundfloor.us

Joey Wilson

Joey Wilson is the Head of Customer Success at GROUNDFLOOR.

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