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July 2018 Diversification Analysis

By | on 31, Jul 2018 |   Investors

In January, we published an updated diversification analysis on the range of returns realized in the portfolios of over 2,900 GROUNDFLOOR investors up until that time. We’ve updated and enhanced that [...]

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GROUNDFLOOR 101

By | on 19, Feb 2018 |   Investors GF 101

Welcome to GROUNDFLOOR! Following the announcement of our nationwide qualification and launch last month, we're now starting to let new investors in from our waitlist. Whether you’re a seasoned vetera[...]

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About Loan Grading

By | on 21, Dec 2014 |   Investors

You may have wondered, 'Why shouldn’t I just invest in the loans with the highest interest rates?'. We thought it might be helpful to consider why a lender would, at one extreme, invest in an A loan ([...]

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Cabbagetown Rehabilitation

By | on 15, Aug 2014 |   Company Updates Investors

In this week's post we are taking a closer look at the Cabbagetown District of Atlanta.  Cabbagetown is located on the east side of Atlanta, boarding the historic Oakwood Cemetery. The neighborhood in[...]

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Put Your Money Back To Work

By | on 03, Aug 2014 |   Investors

GROUNDFLOOR is teeing up to make its first loan repayment to investors in the next few weeks. This is extremely exciting on multiple levels, not the least of which being that we get to demonstrate one[...]

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Interested In Interest?

By | on 25, Jul 2014 |   Investors

Interested in learning more about interest? As a peer-to-peer lending platform dedicated to opening up real estate investment opportunities to the other 98%, it is important that all of our investors [...]

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Microfinancing: Finance Or Retail?

By | on 20, Jul 2014 |   Borrowers Investors

Microlending is the concept of lending a small amount of money to a borrower either through debt lending or equity lending.  On the surface this sounds like banking and finance. But are peer to peer l[...]

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Peer-to-Peer Microlending And What's Important

By | on 11, Jul 2014 |   Investors

As the concept of being the bank for another person via peer-to-peer microlending comes into its own we are noticing some developing trends in the deciding factors driving our investor base. In our pr[...]

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We Asked, You Answered

By | on 06, Jul 2014 |   Investors

Hello from Nicole. I am thrilled to have recently joined the GROUNDFLOOR team as our VP, Marketing. I have a 15 year background in technology start-ups focused in the areas of product development, go-[...]

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Your Investor Dashboard

By | on 28, Jun 2014 |   Investors

   

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