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Articles on GF 101

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Groundfloor's Loan Grading Factors, Explained

By | on 03, Aug 2019 |   GF 101

If you’re new to the real estate investing world, you may be finding it difficult to understand the various grading factors we share with you on a given loan’s detail page. What do they mean? How do t[...]

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The Lifecycle of a Groundfloor Loan

By | on 17, May 2019 |   GF 101

As a company that operates on two fronts -- as a hard money lender as well as a real estate investing platform -- we often get questions from customers about how the two sides of our business come tog[...]

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Asset Management Case Study: 2669 Ferris Road

By | on 21, Mar 2019 |   Facts, Figures, and Analyses Borrower and Project Spotlights GF 101

As is the case with any investment, there is always a level of assumed risk -- and the real estate projects we help make possible are no exception. At GROUNDFLOOR, the individuals who invest and borro[...]

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The Not-So-Hard Truth About Hard Money Loans

By | on 07, Feb 2019 |   GF 101

For everyone who lived through the financial crisis of 2008, the phrase "hard money loans" probably conjures up images of shady or predatory lenders that helped contribute to the disastrous housing cr[...]

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The Investor Referral Program: Refer Your Friends and Earn Bonuses!

By | on 31, Jan 2019 |   Company News and Updates GF 101

One of the highest honors any business can achieve is when its customers are eager to spread the word. As GROUNDFLOOR continues to grow and expand, we wanted to take a moment to recognize and thank ev[...]

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BRRR Loans: What They Are and How They Can Benefit You

By | on 20, Dec 2018 |   Company News and Updates GF 101

Throughout 2018, many have noticed and commented that the real estate market has been going through some changes. As local markets continue to shift, there is a growing trend for investors to purchase[...]

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Here's How GROUNDFLOOR Calculates Your Investment Return

By | on 28, Nov 2018 |   GF 101

If you’ve had a chance to explore our available investments page, you’ve no doubt seen our quoted loan rates. Alongside the Loan Grade (A through G), rates like 8%, 10.2%, or 7.5% give you a general i[...]

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A Walkthrough of Groundfloor's Asset Management Process

By | on 13, Nov 2018 |   GF 101

As with any investment, Groundfloor loans aren’t risk-free, and exposure to risk must be approached thoughtfully and managed carefully. With fix-and-flip loans such as those we offer for investment he[...]

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Robo vs. eREIT vs. Your REIT

By | on 27, Sep 2017 |   GF 101

As Business Insider reported yesterday, two fellow investing startups recently stepped into the ring to debate the merits of passive and active real estate investing compared to investing in public ma[...]

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The Power of Compounding Interest

By | on 03, Aug 2014 |   GF 101

GROUNDFLOOR is teeing up to make its first loan repayment to investors in the next few weeks. This is extremely exciting on multiple levels, not the least of which being that we get to demonstrate one[...]

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