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The Not-So-Hard Truth About Hard Money Loans

By | on 07, Feb 2019 |   GF 101 Borrowers

For everyone who lived through the financial crisis of 2008, the phrase "hard money loans" probably conjures up images of shady or predatory lenders that helped contribute to the disastrous housing cr[...]

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Here's How GROUNDFLOOR Calculates Your Investment Return

By | on 28, Nov 2018 |   Investors GF 101

If you’ve had a chance to explore our available investments page, you’ve no doubt seen our quoted loan rates. Alongside the Loan Grade (A through G), rates like 8%, 10.2%, or 7.5% give you a general i[...]

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GROUNDFLOOR 101

By | on 19, Feb 2018 |   Investors GF 101

Welcome to GROUNDFLOOR! Following the announcement of our nationwide qualification and launch last month, we're now starting to let new investors in from our waitlist. Whether you’re a seasoned vetera[...]

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Senior Loans vs. Junior Loans

By | on 21, Jun 2014 |   Investors GF 101 Borrowers

This post briefly considers the two main types of loans that borrowers currently offer GROUNDFLOOR investors--senior loans and junior loans--and examines some of the important differences between them[...]

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Is There Actually Any Value Investing Like This?

By | on 08, Jun 2014 |   Investors GF 101

“October: This is one of the particularly dangerous months to invest in stocks. Other dangerous months are July, January, September, April, November, May, March, June, December, August and February”.

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Diversification in Your Investment Strategy: The Tail Wagging the Dog

By | on 18, May 2014 |   Investors GF 101

In this post we’ll begin to discuss how regular investments through GROUNDFLOOR can fit within investors’ financial portfolios. Today, we’re addressing how investing through GROUNDFLOOR helps diversif[...]

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