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Managing Risk: A Walkthrough of GROUNDFLOOR's Asset Management Process

By | on 13, Nov 2018 |   Investors Borrowers

With more and more everyday Americans signing up to invest with GROUNDFLOOR, we thought it prudent to resurface an older post from January 2017 which discussed the Asset Management process we employ w[...]

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Everything You Need To Know About Our New Construction Loan Offering

By | on 29, Oct 2018 |   Borrowers Company Updates Investors

At GROUNDFLOOR, we’re always looking for ways to better serve our investors and borrowers. That’s why we are thrilled to introduce a pilot of our new construction loan offerings. This exciting pilot p[...]

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Ask the Borrower: Adam Ailion

By | on 17, Oct 2014 |   Borrowers

I recently had the opportunity to sit down with one of our borrowers, Adam Ailion for a question and answer session. It was a great experience and one that I am happy to share with our GROUNDFLOOR com[...]

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Microfinancing: Finance Or Retail?

By | on 20, Jul 2014 |   Borrowers Investors

Microlending is the concept of lending a small amount of money to a borrower either through debt lending or equity lending.  On the surface this sounds like banking and finance. But are peer to peer l[...]

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Senior Loans vs. Junior Loans

By | on 21, Jun 2014 |   Investors GF 101 Borrowers

This post briefly considers the two main types of loans that borrowers currently offer GROUNDFLOOR investors--senior loans and junior loans--and examines some of the important differences between them[...]

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What’s it worth? Determining a Property’s Value

By | on 27, Apr 2014 |   Investors Borrowers

Last week we discussed secured lending and how it reduces the risk of your investment. If you remember, we mentioned that the property’s value is really the key variable that an investor must consider[...]

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Secured Lending

By | on 19, Apr 2014 |   Borrowers

Many of our investors ask us "What happens if a GROUNDFLOOR loan that I invest in goes bad? Will I lose my money?"

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