If you're not on TikTok yet, it's time to get with the program in terms of social media. With over 800 million active users worldwide, TikTok is quickly becoming one of the most popular social media platforms. And while it's largely known as a social media platform for Gen Zers to share quick, funny videos, it's also an incredibly powerful tool for real estate agents looking to generate leads and grow their business. Let's start with understanding TikTok for social media.
Why Does TikTok Matter for Realtors?
Realtors need to be where their potential customers are, and right now, that's on TikTok. With such a large and engaged user base, TikTok video provides an excellent opportunity for real estate agents to connect with potential leads, and create and build relationships. Because the content on TikTok is so personal and relatable, users are more likely to warm up to someone whom they feel like they know—and that's exactly what you want as a real estate agent.
Tik Tok for Real Estate and How Can Realtors Use TikTok?
The great thing about TikTok for real estate is that it can be used in a variety of ways depending on what you're looking to achieve.
Are you trying to increase brand awareness?
Drive traffic to your website or listings?
Connect with potential new leads?
All of the above?
You can do all of that and more on TikTok.
For example, one way real estate agents can use TikTok is by creating helpful content that gives users insights into the industry or the home buying/selling process. This helps you build trust with your audience and position yourself as an expert in your field—both of which are essential when it comes time to close a deal.
Another way to use TikTok is by featuring properties you have listed for sale or rent with home tours. This is a great way to get exposure for your listings and drive traffic to your website or contact information. And because videos are so engaging, you're more likely to capture someone's attention than if you were just posting photos or written descriptions.
Of course, as with any social media platform, it's also important to just be yourself! Share snippets from your day-to-day life, give everyone a behind-the-scenes look at what it's like being a real estate agent, and have some fun! Not only will this make your content more enjoyable for your audience but it will also help humanize you and make people feel like they know you—which is key when trying to build relationships with potential leads.
When it comes to real estate, there are all sorts of creative ways that agents can use TikTok to market their listings and grow their businesses. By taking advantage of the platform's unique features and using some of the tips outlined above, you can put yourself in a great position to succeed on TikTok.
Here are four ways TikTok can help you grow your real estate business.
1. Showcase your properties in creative ways
One of the best things about TikTok is that it's a visually-based platform. This provides real estate agents with a unique opportunity to showcase their listings in creative, engaging ways that will grab people's attention. Whether you're giving a quick tour of a property or showing off its best features, using video to market your listings on TikTok is a great way to make them stand out from the competition.
2. Offer helpful tips and advice
In addition to showcasing your listings, you can also use TikTok to offer helpful tips and advice related to the real estate industry. For example, you could share tips on preparing a home for sale, staging a home for showings, or even how first-time home buyers can navigate the purchasing process. Offering helpful content like this will make you an authoritative figure in your field and make your audience more likely to come to you when they're ready to buy or sell a home.
3. Tell your story
While it's important to focus on marketing your properties and offering helpful advice, you should also make sure to tell your story on TikTok.
Why did you get into real estate?
What makes you passionate about real estate?
Why should people work with your real estate company as their real estate agents?
Telling your real estate story and letting the audience get to know you as a person is essential for building trust and forming lasting relationships—both of which are essential for growing any real estate business, including a real estate business.
4. Run ads
In addition to organic methods of marketing your real estate business on TikTok (i.e., methods that don't involve paying for ads), you should also consider running ads on the platform. Thanks to TikTok's robust targeting options, you can create ads that are specifically tailored to reach your target audience—whether that's first-time home buyers, luxury home buyers, or anything in between. When done correctly, running ads on TikTok can be an extremely effective way to generate leads and grow your business.
Getting more video content, video views and going viral
Use Relevant Hashtags for followers
Hashtags are a great way to get your videos seen by TikTok users who are searching for that particular topic. When you use relevant hashtags, your video will appear in the "For You" section of the app, which is where users go to find new and interesting content. And, the more views your video gets, the more likely it is to appear in this section. So, make sure to do your research and use hashtags that are relevant to your video's content, this could also help for followers and lead generation. You'll hopefully see success quickly with this strategy.
Post at the Right Time for your audience
The time of day that you post your TikTok videos can also affect how many views you get. Studies have shown that the best time to post on TikTok is between 9:00 p.m. and 11:00 p.m. EST. This is when most users are active on the app and are more likely to see your videos. So, if you want to get more views, make sure to post during this time period to your strategy.
Use Popular Music
TikTok is all about music, so it's no surprise that using popular music in your videos can help you get more views. When you use music that people already know and love, they're more likely to watch your video all the way through. And, if they enjoy it, they may even share it with their friends. So, choose your songs wisely and dance around the house!
Bonus TikTok Tips.
Optimize your TikTok by choosing a display name that clearly states who you are and what services you offer. The best way to do this is with the username of one's real estate agency, but it can also be something like "Realtor Joe." Use relevant hashtags in your profile and in your videos to make them easier for people to find. Finally, be sure to post consistently and frequently—aim for at least once a day, if not more.
When you post your first video on TikTok videos, deciding what to talk about is the hardest part. Luckily for new users like you who are nervous about how their content will come across in an already crowded social media landscape (everyone has a lot of competition), there are also some fantastic apps out right now designed specifically with this type of personification needs!
One such app I've used before was CapCut which lets anyone create casual short videos using still images or live streaming from within its user interface – perfect if all that's needed is something quick and easy that doesn't take much time at either end. The app also offers video effects and a range of editing features to make your videos look more professional if you're planning on using TikTok videos for business purposes.
There's no doubt about it—TikTok is here to stay. And for savvy real estate agents looking to go viral or grow their business, that's good news. By utilizing some of the organic trends and paid marketing strategies outlined above, you can use TikTok to connect with more leads, build deeper relationships with clients, and close more deals than ever before. So what are you waiting for? Get started today!